"We’ve been told that the trial is currently deployed to 0.5% of Chrome users in some regions – for now, that means Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the US," he wrote. Google's testing of FLoC was not publicly announced by the company and came to light after the Electronic Frontier Foundation, an organisation that fights for digital rights, announced the launch of a trial on 30 March.Įverybody knows to not put all their eggs in one basket but Google seems to be putting more and more of their eggs into the tracking basket and their other services are starting to suffer because of it.Ī blog post by EFF staff technologist Bennett Cyphers said the only way people could opt out at the moment was by disabling third-party cookies.
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